I am frequently asked what is PA (Page Authority) and / or DA (Domain Authority), to be a little more specific what is «Authority» on the page or in SEO.
It is basically the relevance that this page or this domain has for the rest of the web pages, in other words, how popular the website is on the internet.
This is an activity that is not done within the site, but externally and depends on other people (in this case, other sites) link to the site in question.
As these external links that point to our site, known as inbound links, increase, the authority of our site increases, this is translated as the importance of the content or our website, generating interesting and quality content.
The quality of the sites that recommend ours also affects the authority score, for example, a recommendation from a social network adds up, but very little, that is why the use of blogs becomes an excellent ally in the process. to increase our authority.
All the efforts we make to improve SEO metrics will be important to improve our visibility on the internet, however, lately the authority of the site has become very important in the general ranking of the site, assuming up to 33% influence, a third part , becoming something too important not to pay enough attention.
Now, it is not the only reason why we should pay attention to it:
The more authority your site has, the greater the chances that Google bots will crawl your site and cache it.
It is a vitally important issue because the more visits you receive from Google, the greater the chances that your site will be among the first positions within the search engines.
More authority, more power in Google, more power in Google, more positioning, more positioning, more visits, and more visits … more sales.
In other words, the more authority you have, the more chances you will have of being in the TOP 10 of Google, and therefore your site will have greater visibility and greater traffic.
