Perhaps one of the things that I like the most about the activity I dedicate myself to is the opportunity to meet all kinds of entrepreneurs, from those who are just starting their entrepreneurship to those who have already managed to turn it into an immense organization, from which hundreds or thousands of people benefit.
Sitting down to talk with their leaders is truly a pleasure, listening to their stories how they got to where they are, or why they feel motivated to carry out this or another project, what their intentions are and how they want to continue growing, because no matter how much high you have reached, you will always want to take one more step. It is fair, when I touch on the subject of websites in which I find different types of responses, and some of them are: – «I don’t want a website» or – «I had one and it didn’t work for me» or the The most recurrent lately is – «I do have a page … one on Facebook or Instagram,»
It is at this point where I question myself and I wonder why those answers? What experiences have they had? Or because something that is working for everyone, not them? And that is why I wanted to write this post, where I hope we will address the most important points.
A website is a group of pages with relevant information about the undertaking, project or company, under a domain and that is hosted on the Internet
Sure, this is a dictionary definition, but let’s take a better look at this answer.
This is the name that our website receives, it is usually associated with the name of our company, it is a unique name that cannot be repeated and, just like human beings, it has a first and last name; Yes, as you read it, the surname can be: .com, .net, .co, .es, .edu, .org, .gov, etc and it will be how your site.com will identify you from now on, thanks to that can generate permanent links, that is, unique addresses with your information, for example: your site.com/contact, these links, in addition to the structure they give to the site, are what allow search engines to organize the information so that when someone does a search, the answer appears: example:
This is what is known as SEO, for its acronym in English Search Engine Optimize, optimized search system.
Previously we talked about having a «web page», because in a single page we could locate all our information, but now we can have a group of pages, which we can locate in one way or another, which will improve the user browsing experience.
This structure is essential, since it will depend on how easy it is or not to find the information that the user is looking for.
The information that we can locate on these pages ranges from who we are (honestly, almost no one reads this anymore), what is our mission, our vision, our policies, etc., to locating in each of them, our services, or our products (especially in online stores), we can have contact forms to obtain relevant information for the services or products we are offering, we can also have payment gateways, blog, news pages, etc. And all this within the same website.
Perhaps this is the most interesting thing, all this is on the Internet, which will allow your site to be seen throughout your neighborhood, better, throughout your city, or throughout your country, even throughout the continent, I say … ALL OVER THE WORLD!!!
As you see it, your site, no matter how big it is, can be seen all over the world.
While it is true, you need to have a presence in social networks, it is not that this is enough, as we said before, having a website allows you to structure the information and have a name, in social networks you can put all the information you want, but:
This is perhaps the real answer that should generate more attention, and that is why we leave it for the end and we will try to see what the reasons could be:
There is the answer, you did not make any changes in a long time, and for a site to stay current you must be constantly updating it.
2. They called me, but none went through the page
You must have analytics for your website, only then will you know if you have actually been consulted on your website, in the same way you must have functions that allow you to be located from your website, such is the case such as WhatsApp buttons, call button , button for email, contact forms, etc.
3. I hired 2 young people, but when I asked for changes it was a complication
This is one of the most common, since they hire systems engineers to make the websites, because they believe that it is a technology issue, but they have not realized that it is a marketing issue, so you should ask whoever makes you the development that does it on a platform that allows it to be updated easily and that at least some things, you can do yourself.
To finish I remember a premise that says, if you are not on the internet … you do not exist, it is not an existential issue, but if it is a business reality, if you are not on the internet your business will move but very slowly, and you will not be able to reach those people who do not know you, in addition, many times to do good business they will ask for your website, and you will feel terrible if you do not have it, because those answers will not help you.
Contact a company with which you feel safe and comfortable to make your website, in future publications we will deal with topics that you have consulted us, such as rates, which are the best platforms, etc.
We love to feel close
Mk Digital Team | Marketing Design
