With excitement, you hire a company to create your website, you make all the corrections and recommendations and in the end you see that your website is just as you had always dreamed of it, you even managed to get that company to agree with you on some assumptions you had; Once assembled, you start to wait anxiously for the phone to start ringing, you look at your email and the tray is still empty, just full of some promotions that you will never look at.
You start reading in groups and forums and you realize that you were missing a part, the “SOCIAL NETWORKS”, so you create a profile on Facebook and Instagram, make a publication and…. The hours go by and hopefully you have received a like from someone close to you, the only call you receive is from a friend or relative who tells you I saw that you made a publication … -Well my brother!
Days go by and nothing happens, so you call the company that helped you with the creation of the site and tell them: – «I have a budget X and I want N thousand visits a day on my page». That was the solution! .
The good news is that you are understanding the famous popular adage that says: – «Shoemaker to your shoes.» There are companies that are dedicated to this activity and day by day they learn new practices, aids and methods that will allow you to achieve your goals, the bad news is that for this goal to really happen, it has to have a process. If a company tells you, give me X pesos and from the first month you will have N thousand visits a day, it is deceiving you.
The first thing that a serious company is going to ask you is real information about the company, it will want to know a little about the behavior of your site and understand in which sector of the economy your business is, you cannot expect the same results from a marketer of luxuries and accessories for vehicles, a toy store, a law firm or a bakery, since each of them has completely different target groups, topics of interest and processes. You cannot use the same strategies with one company or another.
After knowing a little more about your business, understand what do you do? And what is your real objective? You can start to design the strategy, some need more strength in the management of social networks, others on the contrary, require greater participation in search engines, it may even recommend you to advertise in some specialized sites, and it is only in this way that you can achieve the goal you have set.
Sometimes we let ourselves be dazzled by the traffic of some websites, but not necessarily all sites need such a large volume of visits to achieve their financial goals, suppose you dedicate yourself to doing «Engineering for agro-industrial farms», surely social networks will not affect the visits to your site neither negatively nor positively, what’s more, just a couple of visits, which allow you to close a few businesses a month are enough, but on the contrary, if you have an «online clothing store», the amount of Visits will be very important, and the networks will be able to persuade you to buy, even if it is something that you are not looking for at the moment. You must bear in mind that no campaign works overnight, although you may hear of some cases in which the first day they generated transactions, this is not usual, a digital marketing campaign must be designed for a minimum period of 6 months, Only in this time will you be able to see that the results you are obtaining are consolidating.
There are several elements that participate in this entertaining game:
Finally, my highest recommendation is that if you want real results, do things well, let yourself be guided by professionals who are exclusively dedicated to digital marketing, your investment is very important and that is why you expect the best possible result.
If you have more ideas, share them in the comments, they can help more people like you!
