The success stories described here can only be seen in a small fragment, since many of these are confidential.
Halliburton Infrastructure and Technology Division. A strategy was developed for the dissemination and promotion of the IT department in Colombia. The implementation of the disclosure plan has managed to distinguish itself within all departments, managing to bring this plan to all Halliburton instances in Colombia. It is important to highlight that IT Halliburton actively participates in all the technological and infrastructure processes of the company.
Company dedicated to the manufacture of dairy, frozen and oat beverages. A marketing and distribution strategy for their products was developed. The implementation of the strategy has allowed the company to have a year-on-year growth of 42% between 2011 and 2012, and 38% between 2012 and 2014, a new strategy is currently being implemented, much more aggressive, with the intention additional of opening new markets. It is important to highlight that Freez Cream, to date has had a presence in more than 25 different points throughout the city, and in several educational institutions.
A strategy was developed to obtain new clients and increase the request for services from existing ones. This strategy was developed in several phases, for a period of 4 years. One of the different activities in which they participated was in the Logistics Room, where different advertising and promotional pieces were implemented from the marketing point of view. Likewise, the accompaniment was carried out on radio, TV and brand activation in different events and shows in the regions where it is present.
Application of Marketing and Advertising to the university, the center of the strategy was to unify the presence of this, of 44 isolated cities in Chile, to a single one, with greater force and with the 2nd. greater number of students, 37,000 throughout the country. It required a new look for the previous corporate image, since the essence could not be changed much. At the media plan level, there was a presence in radio and television media, billboards and fairs, in positioning, vehicle branding, website development, uniforms, identification and more.
Problem: You want to venture into a product of delicate handling and sensitive communication. (Penis extender)
The first explicit request is to design an advertising piece to market said article, which is also difficult to categorize, and proceed to design a strategy that gives more status to the product, a better image and of course, that it could be freely marketed.
For this, the corporate image, packaging, routes and means of importation and other elements are re-designed that allow the product to become «Exclusive», and of high value.
Final result, Homo Extender is offered as a medicinal, orthopedic product, which is now recommended by many urologists.
